Degree (Rexona) signs on as presenting sponsor for USA Today
Participating in this sponsorship deal:
About Sponsor:
Degree deodorant is owned by British conglomerate Unilever. While marketed under the Rexona name in most countries, it is known as Rexena (Japanese: レセナ; Korean: 레세나) in Japan and South Korea, Sure in the United Kingdom, Ireland and India, Shield in South Africa, and Degree in the United States and Canada.
About Property:
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth on September 15, 1982. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it had previously held since 2003. According to the Audit Bureau of Circulations, the paper has 1.8million copies as of March 2012 compared with The Wall Street Journal's 2.1million though this figure includes the WSJ's 400,000 paid-for, online subscribers. USA Today remains the widest circulated print newspaper in the United States. USA Today is distributed in all fifty states, the District of Columbia, Puerto Rico, Guam, Canada and the United Kingdom. The newspaper has its headquarters in the Tysons Corner area of Fairfax County, Virginia.USA Today sells for US$1.00 in newsstands, although it is often found free at hotels and airports that distribute it to their customers.