Delta Air Lines signs on as official sponsor for NYT Now
Participating in this sponsorship deal:
About Sponsor:
Delta Air Lines, Inc. ("Delta"; NYSE: DAL) is a major American airline, with its headquarters and largest hub at Hartsfield–Jackson Atlanta International Airport in Atlanta, Georgia.[12] The airline along with its subsidiaries operate over 5,400 flights daily and serve an extensive domestic and international network that includes 334 destinations in 64 countries on six continents, as of June 2015.
About Property:
NYT Now is the iOS app from the New York Times. It was first launched as a subscription product in March 2014, but is now a free, ad-supported product.
On Monday The New York Times updated its iOS news app, NYT Now. Along with some minor design tweaks, the app’s most notable change is that it’s now completely free. Previously, readers could only have unlimited access to articles on NYT Now with an $8 subscription. Last year the Times acknowledged that the paid version of NYT Now had not been as popular as they had expected.
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