Depend signs on as official sponsor for ESPY Awards
Participating in this sponsorship deal:
About Sponsor:
Depend is a brand of absorbent, disposable underwear for adults experiencing urinary or fecal incontinence. It is made by Kimberly-Clark. The product was first introduced in 1984. It is the dominant brand of disposable incontinence garments in the United States, with a 30.8 share of the market.
About Property:
The ESPYS gather top celebrities from sports and entertainment to commemorate the past year in sports by recognizing major sports achievements, reliving unforgettable moments and saluting the leading performers and performances.
Kimberly-Clark’sDepend brand is using an inaugural sponsorship of the ESPN Espy awards on July 17 to put a capstone on its "Great American Try-On" campaign, a consumer participation event to tout Depend Real Fit forMen and Silhouette for Women briefs.
Read more at www.mediapost.com »
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