Dewar's Scotch Whisky signs on as official sponsor for Sports Illustrated The Party
Participating in this sponsorship deal:
About Sponsor:
Founded by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. It has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12 Years Old, DEWAR'S 18 Years Old & the exclusive DEWAR'S Signature. Crafted using the DEWAR'S double-ageing process,the result is a smoother taste with a long, lingering finish; an extra step that is simply worth doing. Dewar's is a wholly-owned subsidiary of spirits giant, Bacardi.
About Property:
Sports Illustrated's annual marquee event, The Party is a VIP big-game night celebration. In 2020, the event was held at the Fontainebleau in Miami Beach, Florida.