DHL signs on as title sponsor for British & Irish Lions Rugby Tour
Participating in this sponsorship deal:
About Sponsor:
DHL Express is a division of Deutsche Post providing international express mail services. Originally founded in 1969 to deliver documents between San Francisco and Honolulu, the company expanded its service throughout the world by the late 1970s. The company was primarily interested in offshore and inter-continental deliveries, but the success of FedEx prompted their own intra-US expansion starting in 1983. DHL aggressively expanded to countries that could not be served by any other delivery service, including the Eastern Bloc, Vietnam and the People's Republic of China.
About Property:
The British and Irish Lions (formerly known as the British Isles and the British Lions) is a rugby union team made up of players from England, Scotland, Ireland and Wales. The Lions generally select international players; they can pick uncapped players available to one of the four unions, but in recent years this has rarely occurred. Combined rugby union sides from the then United Kingdom of Great Britain and Ireland toured in the Southern Hemisphere from 1888 onwards. The first tour took place as a commercial venture, made without official backing,[1] but the six subsequent visits that took place before the 1910 South Africa tour, the first representative of the four Home Unions,[2] enjoyed a growing degree of support from the authorities.