Snapshot
August 08, 2017
DHL signs on as title sponsor for DR1 Racing

Participating in this sponsorship deal:

Data Dr1

About Sponsor:

DHL Express is a division of Deutsche Post providing international express mail services. Originally founded in 1969 to deliver documents between San Francisco and Honolulu, the company expanded its service throughout the world by the late 1970s. The company was primarily interested in offshore and inter-continental deliveries, but the success of FedEx prompted their own intra-US expansion starting in 1983. DHL aggressively expanded to countries that could not be served by any other delivery service, including the Eastern Bloc, Vietnam and the People's Republic of China.

About Property:

Based in Los Angeles, California, DR1 is a global drone racing series with the inaugural event, DR1 Invitational presented by Mountain Dew held in July 2016 on the Discovery Channel.

Activation Locations
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DR1 Racing presents the DHL Champions Series fueled by Mountain Dew will be broadcast and streamed in over 100 countries this October and November, in partnership with Eurosport, Fox Sports Asia and Twitch.TV, as well as an upcoming partner in North America, showcasing DR1 racing to the largest audience ever for the sport of drone racing. 
Read more at https://finance.yahoo.com »
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