Snapshot
November 06, 2014

Diadora signs on as supplier for Birmingham City FC

Participating in this sponsorship deal:

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About Sponsor:

Diadora is an Italian football, tennis, running, cycling, rugby, athletic shoe, clothing, and fashion accessory manufacturer with locations in Italy, the United States, and Hong Kong. In the U.S., Diadora is marketed and distributed by Golden Viking Sports of Kent, Washington.

About Property:

Birmingham City Football Club is a professional association football club based in the city of Birmingham, England. Formed in 1875 as Small Heath Alliance, they became Small Heath in 1888, then Birmingham in 1905, finally becoming Birmingham City in 1943. In the 2012–13 season they will compete in the Football League Championship, the second tier of league football in England.

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