Diageo signs on as title sponsor for Australian Masters
Participating in this sponsorship deal:
About Sponsor:
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Smirnoff (the world's best-selling vodka), Johnnie Walker (the world's best-selling scotch whisky), Baileys (the world's best-selling liqueur) and Guinness (the world's best-selling stout). It is also the exclusive international distributor of José Cuervo (the world's best-selling tequila) and owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.
About Property:
The Australian Masters is an annual golf tournament on the PGA Tour of Australasia. The tournament was founded in 1979, and was co-sanctioned by the European Tour for the first time in 2006, with a significant 20% increase in the prize fund. Because the tournament is played late in the calendar year, in November or December, it formed part of the following year's European Tour schedule from 2006 through 2008. With the European Tour's decision to realign its schedule with the calendar year for 2010, the 2009 event was the first to be part of the current calendar year's tour schedule. The co-sanctioning with the European Tour was dropped after the 2009 event.