Snapshot
July 09, 2019

Diageo signs on as official sponsor for New York City FC

Participating in this sponsorship deal:

Diageo logo Open uri20141112 64162 15jfejm?1415811319

About Sponsor:

Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Smirnoff (the world's best-selling vodka), Johnnie Walker (the world's best-selling scotch whisky), Baileys (the world's best-selling liqueur) and Guinness (the world's best-selling stout). It is also the exclusive international distributor of José Cuervo (the world's best-selling tequila) and owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.

About Property:

New York City FC is an upcoming American professional soccer team based in New York City that will compete in Major League Soccer . New York City FC was announced as the league's twentieth franchise on May 21, 2013. The team's expansion rights were purchased by the Premier League club Manchester City and the New York Yankees baseball team for $100 million.

Activation Locations
Read More
Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are still clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending soccer league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace.
Read more at https://www.forbes.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional