Diageo signs on as official sponsor for Palm Springs International Film Festival
Participating in this sponsorship deal:
About Sponsor:
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Smirnoff (the world's best-selling vodka), Johnnie Walker (the world's best-selling scotch whisky), Baileys (the world's best-selling liqueur) and Guinness (the world's best-selling stout). It is also the exclusive international distributor of José Cuervo (the world's best-selling tequila) and owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.
About Property:
The Palm Springs International Film Festival (PSIFF) is one of the largest film festivals in North America, welcoming 135,000 attendees each year for its lineup of new and celebrated international features and documentaries. The Festival is also known for its annual Black Tie Awards Gala, honoring the best achievements of the filmic year by a celebrated list of talents who, in recent years, have included Ben Affleck, Javier Bardem, Cate Blanchett, Danny Boyle, George Clooney, Daniel Day-Lewis, Leonardo DiCaprio, Clint Eastwood, Ron Howard, Sean Penn, Brad Pitt, Natalie Portman, Charlize Theron and Kate Winslet. The 24th annual Palm Springs International Film Festival is presented by Title Sponsor, the City of Palm Springs. Presenting Sponsors are Spencer’s, The Desert Sun, Entertainment Tonight, Wells Fargo, Regal Entertainment Group, Bank of America and Wintec. Major sponsors are Panavision, Ocean Properties Development, Raymond|Lawrence, Chihuly, Telefilm Canada. The Festival’s Awards Gala is presented by Cartier and sponsored by Mercedes-Benz.