Diageo signs on as official sponsor for Pilgrimage Music & Culture Festival
Participating in this sponsorship deal:
About Sponsor:
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Smirnoff (the world's best-selling vodka), Johnnie Walker (the world's best-selling scotch whisky), Baileys (the world's best-selling liqueur) and Guinness (the world's best-selling stout). It is also the exclusive international distributor of José Cuervo (the world's best-selling tequila) and owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.
About Property:
The Pilgrimage Music & Culture Festival is a music festival in Franklin, Tennessee held in late September. The two-day festival offers a diverse lineup of rock and roll, alt-country, bluegrass, jazz, indie, gospel and more with guests such as Wilco, Willie Nelson, Weezer, The Decemberists, Sheryl Crow, Iron & Wine, and Steven Tyler.