Diageo signs on as official sponsor for The Onion
Participating in this sponsorship deal:
About Sponsor:
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Smirnoff (the world's best-selling vodka), Johnnie Walker (the world's best-selling scotch whisky), Baileys (the world's best-selling liqueur) and Guinness (the world's best-selling stout). It is also the exclusive international distributor of José Cuervo (the world's best-selling tequila) and owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.
About Property:
The Onion is an American digital media company and news satire organization. It runs an entertainment website featuring satirical articles reporting on international, national, and local news, in addition to a non-satirical entertainment section known as The A.V. Club, and a creative services division called Onion Labs. It says 90 percent of its web site readers are between 18 and 44 years old. Since 2007, the organization has published satirical news audio and video online, as the "Onion News Network". Web traffic on theonion.com amounts to an average of 11 million unique visitors per month.