Snapshot
November 06, 2014

Dial for Men signs on as presenting sponsor for The Spartan Race Series

Participating in this sponsorship deal:

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About Sponsor:

Dial for Men is owned by Henkel North America. Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010.

About Property:

Spartan Race, voted Outside Magazine’s Best Obstacle Race, is the world’s leading obstacle racing series and the first of its kind to feature timing and global rankings. In 2013 people participated at 60 events in what for many was a transformational experience. Spartan Race also offers an event for Junior Spartans ages four through thirteen who race on obstacles made just for them. With over 130 events in 17 countries planned for 2014, Reebok Spartan Race is making obstacle racing one of the fastest growing sports in the world. The global event series features races at three distances, 3+Mile/15+ Obstacle Sprint, 8+ Mile/20+ Obstacle Super and 12+ Mile/ 25+ Obstacle Beast, culminating each year in the Spartan World Championship. With competitive Elite heats and Open heats for all fitness levels, Reebok Spartan Races offer something for everyone. The Spartan lifestyle continues its goal of ripping people off their couches and helping them lead happier, healthier, and more productive lives. Log onto http://www.spartan.com for more information, a schedule of events, and to register for a race.

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