Diamond Nexus was founded in 2004 with the purpose of bringing to the public the powerful benefits of the lab-created diamond simulant revolution. They have over 250,000 customers worldwide that have awarded them an "A+" rating with the BBB, and are the ninth largest online jewelry retailer in America according to the 2011 IR500 list. For two years in a row brides from The Knot have selected them as their Best of Jeweler. Diamond Nexus currently has two retail locations: their flagship store at Woodfield Mall in suburban Chicago, Illinois, and a second store at Mayfair Mall in Milwaukee, Wisconsin. In 2009 the company was named the official jeweler and crown maker of the Miss Universe Organization as part of NBC/Universal’s “Green is Universal” environmental initiative.
The Miss USA beauty contest has been held annually since 1952 to select the United States entrant in the Miss Universe pageant. The Miss Universe Organization operates both pageants, as well as Miss Teen USA. The pageant is broadcast on NBC and on Xbox Live.