Digicel signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
Digicel is a mobile phone network provider operating in 31 markets across the Caribbean, Central America, and Oceania regions. The company is owned by Irishman Denis O'Brien, is incorporated in Bermuda, and based in Jamaica. It has about 13 million wireless users.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.