Snapshot
August 25, 2016

Digicel signs on as official sponsor for Usain Bolt

Participating in this sponsorship deal:

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About Sponsor:

Digicel is a mobile phone network provider operating in 31 markets across the Caribbean, Central America, and Oceania regions. The company is owned by Irishman Denis O'Brien, is incorporated in Bermuda, and based in Jamaica. It has about 13 million wireless users.

About Property:

The Honourable Usain St. Leo Bolt, OJ, C.D. (born 21 August 1986), is a Jamaican sprinter and a five-time World and three-time Olympic gold medalist. He is the world record and Olympic record holder in the 100 metres, the 200 metres and (along with his teammates) the 4×100 metres relay. He is the reigning Olympic champion in these three events, and is one of only seven athletes (along with Valerie Adams, Veronica Campbell-Brown, Jacques Freitag, Yelena Isinbayeva, Jana Pittman, Dani Samuels) to win world championships at the youth, junior, and senior level of an athletic event.

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With his potential unprecedented “three-peat” at the Olympic Games in Rio, Usain has taken his rightful place in the annals of history and sealed his position as the greatest athlete ever. The unique “job for life” comes in tandem with the agreement of a lifetime partnership between Digicel and Usain Bolt – an honour only a very small number of the absolute greatest athletes in the world have ever achieved – and a first for Digicel.
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