Direct Energie signs on as official sponsor for Team Europcar
Participating in this sponsorship deal:
About Sponsor:
Direct Energie is a Paris, France-based gas and electricity provider.
About Property:
Team Europcar is a professional road bicycle racing team that competes as a UCI Professional Continental team on the UCI Europe Tour and, when selected as a wildcard, in UCI ProTour events. It was previously a member of the ProTour before being relegated after the 2009 season. Its title sponsor, Europcar, is a Paris-based car rental company. In previous years, the team was known as Brioches La Boulangère, Bonjour, Bouygues Télécom, and Bbox Bouygues Telecom.
Direct Energie will join the peloton in 2016, replacing the departing Europcar as sponsor of the French team. Jean-Rene Bernaudeau announced his new sponsor at a press conference Tuesday afternoon.Related Articles
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