DirecTV signs on as for Holiday Bowl
Participating in this sponsorship deal:
About Sponsor:
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. Its primary competitors are Dish Network and cable television providers. At the end of 2010, DirecTV had 19.2million subscribers. DirecTV's name is a portmanteau of direct , and TV, the common abbreviation for television.
About Property:
The Holiday Bowl is a post-season NCAA-sanctioned Division I-A college football bowl game that has been played annually at Qualcomm Stadium in San Diego, California, since 1978. On October 8, 2013, National University signed on to replace Bridgepoint Education as the bowl's title sponsor. Previous sponsors have included SeaWorld, Thrifty Car Rental, Chrysler Corporation (through its Plymouth brand), Culligan and Pacific Life.