Discover Card signs on as naming rights partner for DecoBike San Diego
Participating in this sponsorship deal:
About Sponsor:
The Discover Card is a minor credit card, issued primarily in the United States. It was originally introduced by Sears in 1985, and was part of Dean Witter, and then Morgan Stanley, until 2007, when Discover Financial Services became an independent company. Novus, a major processing center, used to be partners with the company as well. The Novus logo has since been retired and now the Discover Network logo has replaced it.
About Property:
DecoBike is operated in partnership with the City of San Diego. It is a alternative mode of transportation that provides bicycles for shared public use.
San Diego’s bike share program is getting a fresh look and a new name. Discover announced a multiyear agreement that, starting today, will transform the city’s public bike share initiative into Discover Bike, with new branding rolling out over the next few weeks. The sponsorship will spark additional investments in the program’s equipment and technology, including more bikes and stations and a new mobile app.
Read more at https://finance.yahoo.com »
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