Snapshot
February 16, 2018

DITA signs on as official sponsor for Red Bull Racing

Participating in this sponsorship deal:

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About Sponsor:

Established in 1995, DITA designs and manufactures edgy-yet-elegant eyewear, drawing inspiration from an eclectic variety of sources, all the way from the mechanical underpinnings of the industrial revolution to the glamour of Hollywood's golden age.

About Property:

Red Bull Racing is a Formula One racing team based in Milton Keynes, England which currently holds an Austrian licence. It is, along with Scuderia Toro Rosso, one of two teams owned by beverage company Red Bull GmbH. The team has won two Constructors' Championship titles, in 2010 and 2011, becoming the first Austrian licensed team to win the title. The team also produced the dual world champion driver of 2010 and 2011, Sebastian Vettel. The team is managed by Christian Horner, boss of the Arden International GP2 Series team. The team has used Renault engines since 2007, and have a contract to do so until 2016.

Read More
The Team are pleased to announce a new partnership with DITA, designers of innovative, finely crafted eyewear. Established in 1995, DITA designs and manufactures edgy-yet-elegant eyewear, drawing inspiration from an eclectic variety of sources, all the way from the mechanical underpinnings of the industrial revolution to the glamour of Hollywood's golden age. DITA has long associations with aviation and motorsport and a history of looking beyond traditional materials and manufacturing technologies in its pursuit of excellence."We're delighted to be beginning a partnership with DITA," said Aston Martin Red Bull Racing Team Principal Christian Horner. "DITA's dedication to precision and craftsmanship matches our own, while it has a passion for innovation and materials technology that fits perfectly with the image of Formula One. It's fantastic to add a stylish new partner to the Aston Martin Red Bull Racing stable."Adding to Christian's comments, Micky Dhillon, CEO of DITA said "DITA has always had a passion for innovation and automotive performance. We are thrilled to have partnered with Aston Martin Red Bull Racing to develop new products with ingenuity that push the limits of high-end optical craft and design."As our official eyewear partner, DITA will supply sunglasses to drivers and trackside personnel and its logo will feature in and around the team garage. 
Read more at www.redbullracing.com »
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