Dodge signs on as official sponsor for Rock 'n' Roll Marathon Series
Participating in this sponsorship deal:
About Sponsor:
Dodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide.
About Property:
The Rock 'n' Roll Marathon Series is a collection of road running events owned and operated by Competitor Group, Inc. The series is known for lining race routes with live bands, cheerleaders and themed water stations.
Chrysler’s Dodge unit’s first major sponsorship since emerging from bankruptcy protection last year is not a traditional stick and ball sport, but rather the thriving business of endurance running.
Read more at www.sportsbusinessdaily.com »
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