Dolby Laboratories signs on as naming rights partner for Dolby Theatre
Participating in this sponsorship deal:
About Sponsor:
Dolby Laboratories, Inc., often shortened to Dolby Labs, is an American company specializing in audio noise reduction and audio encoding/compression. Dolby Labs was founded by American Ray Dolby in Great Britain in 1965. He moved the company to the United States (San Francisco, California) in 1976.
About Property:
The Dolby Theatre[2] (formely known as the Kodak Theatre and for a brief period the Hollywood and Highland Center) is a live theater in the Hollywood and Highland shopping mall and entertainment complex on Hollywood Boulevard and North Highland Avenue in the Hollywood district of Los Angeles. Since its opening on November 9, 2001, the theatre has been the home of the annual Academy Awards ceremonies (the Oscars), which were first held there in March 2002, and is the first permanent home for the awards. Since 2002, the theater was also the home for American Idol.