Dollar General signs on as official sponsor for Big 12 Conference
Participating in this sponsorship deal:
About Sponsor:
Dollar General Corp. is a U.S. chain of variety stores headquartered in Goodlettsville, Tennessee. As of January 2011, Dollar General operated over 9,300 stores in 35 U.S. states. The stores were founded in 1939 by Cal Turner in Scottsville, Kentucky as J.L. Turner & Son, Inc. In 1968 the business changed its name to Dollar General Corporation. In 2007 the company was acquired by the private equity firm Kohlberg Kravis Roberts & Co. (KKR), which took the company public in 2009.
About Property:
The Big 12 Conference is a college athletic conference of ten schools located in the Central United States, with its headquarters located in Las Colinas, a community in the Dallas, Texas suburb of Irving. It is a member of the NCAA's Division I for all sports; its football teams compete in the Football Bowl Subdivision , the higher of two levels of NCAA Division I football competition. Member schools are located in Iowa, Kansas, Missouri, Oklahoma and Texas, with a future member in West Virginia.