Dollar General signs on as for Dollar General 300
Participating in this sponsorship deal:
About Sponsor:
Dollar General Corp. is a U.S. chain of variety stores headquartered in Goodlettsville, Tennessee. As of January 2011, Dollar General operated over 9,300 stores in 35 U.S. states. The stores were founded in 1939 by Cal Turner in Scottsville, Kentucky as J.L. Turner & Son, Inc. In 1968 the business changed its name to Dollar General Corporation. In 2007 the company was acquired by the private equity firm Kohlberg Kravis Roberts & Co. (KKR), which took the company public in 2009.
About Property:
The Dollar General 300 is a NASCAR Nationwide Series stock car race that takes place at Charlotte Motor Speedway in Concord, North Carolina. The 1985 race was extended to 400.5 miles (644.5 km), which still stands as the longest race distance run in Nationwide Series history