Dollar Thrifty Automotive Group signs on as presenting sponsor for Kidz Bop
Participating in this sponsorship deal:
About Sponsor:
Dollar Thrifty Automotive Group (formerly NYSE: DTG) is a holding company for Thrifty Car Rental and Dollar Rent A Car, formed in 1990 by Chrysler and spun off in 1997. In November 2012 it was acquired by Hertz Global Holdings in a $2.3 billion deal.
About Property:
Kidz Bop is a brand of compilation albums featuring kids performing contemporary popular songs. The series was developed by Razor & Tie co-founders Cliff Chenfeld and Craig Balsam[1] in October 2000.[2] The albums are composed of popular songs that chart high on the Billboard Hot 100 and/or receive heavy airplay from contemporary hit radio stations several months ahead of each album's release. The songs are performed by kids and make use of lyrical edits to make the songs more appropriate for children & families.