Doritos signs on as official sponsor for DreamHack
Participating in this sponsorship deal:
About Sponsor:
Doritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the North American food company Frito-Lay (a division of PepsiCo, Inc.). "Doritos" were released in the United States in 1966, the first tortilla chip to be launched nationally in the United States.
About Property:
DreamHack is a Swedish digital festival, the largest in the world. It's a local area network gathering with live concerts and competitions in digital art and eSports that was first held in Malung, Sweden. DreamHack consists of several events held throughout Europe: in Stockholm and Jönköping, Sweden, Tours, France, Bucharest and Cluj, Romania, Valencia, Spain, London, England and Leipzig, Germany.
DreamHack and snack brand Doritos, have announced a new partnership with the premier gaming and digital lifestyle festival, DreamHack Summer. The event — June 15-17 in Jönköping, Sweden — is home to everything gaming under one roof and hosts more than 50,000 visitors each year.
Read more at https://company.dreamhack.com »
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