Dos Equis signs on as official sponsor for Albuquerque International Balloon Fiesta
Participating in this sponsorship deal:
About Sponsor:
Dos Equis is a lager that was originally brewed by the German-born Mexican brewer Wilhelm Hasse in 1897. The brand was named "Siglo XX" ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numerals "XX", or "Dos Equis" (two Xs). Dos Equis is a subsidiary of <a href="https://sponsorpitch.com/sponsors/heineken">Heineken</a>.
About Property:
The Albuquerque International Balloon Fiesta is a yearly event of hot air ballooning, that takes place in Albuquerque, New Mexico, USA during early October. The balloon fiesta is a nine day event, with morning and evening sessions and has around 750 balloons and is attended by over 700,000 guest for the entire 9 days. The event is the largest hot air balloon event in the world. Its also a non-profit organization. [1]