Dos Equis signs on as official sponsor for Breeders' Cup
Participating in this sponsorship deal:
About Sponsor:
Dos Equis is a lager that was originally brewed by the German-born Mexican brewer Wilhelm Hasse in 1897. The brand was named "Siglo XX" ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numerals "XX", or "Dos Equis" (two Xs). Dos Equis is a subsidiary of <a href="https://sponsorpitch.com/sponsors/heineken">Heineken</a>.
About Property:
The Breeders' Cup World Championships is an annual series of Thoroughbred horse races, most but not all Grade I, operated by Breeders' Cup Limited, a company formed in 1982. From its inception in 1984 through 2006, it was a single-day event; starting in 2007, it expanded to two days. The location changes each year. All sites have been in the United States, except in 1996, when the races were at the Woodbine Racetrack in Canada.