Dos Equis signs on as naming rights partner for Starplex Pavilion
Participating in this sponsorship deal:
About Sponsor:
Dos Equis is a lager that was originally brewed by the German-born Mexican brewer Wilhelm Hasse in 1897. The brand was named "Siglo XX" ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numerals "XX", or "Dos Equis" (two Xs). Dos Equis is a subsidiary of <a href="https://sponsorpitch.com/sponsors/heineken">Heineken</a>.
About Property:
The Starplex Pavilion (originally Coca-Cola Starplex Amphitheatre) is an outdoor amphitheatre located in Fair Park, Dallas, Texas.
WHITE PLAINS, N.Y., April 20, 2018 /PRNewswire/ -- HEINEKEN USA has announced the signing of a marketing alliance with Live Nation giving their key Mexican import Dos Equis® exclusive naming rights to the Starplex Pavilion, a 20,000- seat venue located in historic Fair Park in Dallas, TX. The largest amphitheater in the Dallas/Fort Worth area will be renamed Dos Equis Pavilion in this multi-year agreement.
Read more at investors.livenationentertainment.com »
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