Snapshot
November 06, 2014

Dove signs on as official sponsor for Rugby Football Union

Participating in this sponsorship deal:

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About Sponsor:

Dove is a personal care brand owned by Unilever. Dove products are manufactured in Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Netherlands, Thailand, Turkey and United States. The products are sold in more than 35 countries and are offered for both women and men.[1]. The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of the brand's namesake bird, the color of which often varies. Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products.

About Property:

The Rugby Football Union was founded in 1871 as the governing body for the sport of rugby union, and performed as the international governing body prior to the formation of the International Rugby Board in 1886. It has since functioned within England as a society to promote and run the sport, including organising international matches for the England national team, educating and training players and officials and acting as the governing body for England.

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As part of the agreement, which stretches beyond the 2015 World Cup, Dove Men+Care will receive match day branding rights at Twickenham Stadium as well as experiential and corporate hospitality rights and the ability to utilise players in promotions.
Read more at www.thedrum.com »
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