Dr Pepper Snapple Group signs on as official sponsor for Baylor Bears
Participating in this sponsorship deal:
About Sponsor:
Dr Pepper Snapple Group Inc. is an American soft drink company, based in Plano, Texas.
About Property:
Baylor Bears refers to the sports teams of Baylor University. Baylor's men's sports teams are nicknamed the Bears, and some women's teams are nicknamed the Lady Bears. Student athletes participate in the NCAA's Division I, and Baylor is the only private school in the Big 12 Conference. Prior to joining the Big 12, Baylor was a member of the Southwest Conference from the conference's charter in 1914 until its dissolution in 1996.
WACO, Texas - The two best-known icons in Waco are keeping their decades-long partnership going strong. Dr Pepper and Baylor University have tacked on two years to their existing marketing and sponsorship agreement, Dr Pepper Snapple Group, Inc. (NYSE: DPS) and the university today announced.
Read more at www.baylorbears.com »
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