Dr Pepper Snapple Group signs on as official sponsor for First Responder Bowl
Participating in this sponsorship deal:
About Sponsor:
Dr Pepper Snapple Group Inc. is an American soft drink company, based in Plano, Texas.
About Property:
The First Responder Bowl is an NCAA post-season college football bowl game. The inaugural game was played on January 1, 2011, at the Cotton Bowl in Fair Park in Dallas, Texas.[1] This game physically replaced the Cotton Bowl Classic, which moved from its longtime eponymous home to AT&T Stadium in nearby Arlington in 2010. The conferences are scheduled to receive a $1.2 million payout for the teams' participation.
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