Dr Pepper Snapple Group signs on as official sponsor for NYC & Company
Participating in this sponsorship deal:
About Sponsor:
Dr Pepper Snapple Group Inc. is an American soft drink company, based in Plano, Texas.
About Property:
NYC & Company is New York City’s official marketing, tourism and partnership organization. The not-for-profit quasi-agency's mission is to maximize opportunities for travel and Tourism in New York City, build economic prosperity and spread the dynamic image of New York City around the world. With the launch of interactive initiatives—including nycgo.com and the Official NYC Information Center at 810 Seventh Avenue in New York City—NYC & Company is a resource for visitors and residents to explore what to do and see in New York City.
Under a five-year $166 million deal announced yesterday, Snapple, the beverage company that claims its drinks are made from the best stuff on earth, and New York City, which claims to be the capital of the world, are uniting to promote each other. Snapple is now an official beverage of the city.
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