Snapshot
June 04, 2015

DraftKings signs on as official sponsor for Madison Square Garden

Participating in this sponsorship deal:

Draftkings logo Data?1415807215

About Sponsor:

DraftKings is an American fantasy sports contest and sports betting operator. The company allows users to enter daily and weekly fantasy sports–related contests and win money based on individual player performances in sports.

About Property:

Madison Square Garden (MSG), colloquially known as The Garden, is an American multi-purpose indoor arena in Midtown Manhattan, New York City, New York. Located between 8th and 7th Avenues, and between 31st and 33rd Streets, it is situated on top of Pennsylvania Station. It is named after Madison Square, the location of the first incarnation of the arena. The venue resides in close proximity to other Manhattan landmarks, including the Empire State Building, Koreatown, and Macy's at Herald Square. Opened on February 11, 1968, it is the longest active major sporting facility in the New York metropolitan area and the fourth incarnation of the arena in the city, following the previous Madison Square Garden, which operated from 1925 to 1968.

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DraftKings Inc. signed a multiyear marketing agreement with Madison Square Garden Co., displacing rival FanDuel Inc. in a contract that gives the No. 2 daily fantasy sports company its first sponsorship that includes multiple teams and a venue.
Read more at www.bloomberg.com »
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