DraftKings signs on as official sponsor for New York Knicks
Participating in this sponsorship deal:
About Sponsor:
DraftKings is an American fantasy sports contest and sports betting operator. The company allows users to enter daily and weekly fantasy sports–related contests and win money based on individual player performances in sports.
About Property:
The New York Knickerbockers, prominently known as the Knicks, are a professional basketball team based in New York City. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). Established in 1946, the organization was a founding member of the Basketball Association of America, which became the NBA after a merger with the rival National Basketball League.
DraftKings Inc. signed a multiyear marketing agreement with Madison Square Garden Co., displacing rival FanDuel Inc. in a contract that gives the No. 2 daily fantasy sports company its first sponsorship that includes multiple teams and a venue.
Read more at www.bloomberg.com »
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