Dubai Duty Free signs on as official sponsor for European Tour
Participating in this sponsorship deal:
About Sponsor:
Dubai Duty Free opened for business on December 20th 1983 and over the past 28 years has grown to become the largest airport retailer in the world. Its founding principal of providing travellers with a first class retail experience in a shopper-friendly environment and a diverse range of products still holds true to this day. The company employ over 4,000 people in airports throughout the Middle East. In 2011, Dubai Duty Free was projected to have sales of $1.45 billion.
About Property:
The PGA European Tour is an organization which operates the three leading men's professional golf tours in Europe: the elite European Tour, the European Seniors Tour and the developmental Challenge Tour. Its headquarters are at Wentworth Club in Virginia Water, Surrey, England. The European Tour is the primary golf tour in Europe and is second to the United States-based PGA Tour in worldwide prestige. The European Tour was established by the British-based Professional Golfers' Association, and responsibility was transferred to an independent PGA European Tour organisation in 1984. Most events on the PGA European Tour's three tours are held in Europe, but in recent years an increasing number have been held in other parts of the world outside of North America.