Snapshot
November 06, 2014

Duracell signs on as licensee for Transformers 4

Participating in this sponsorship deal:

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About Sponsor:

Duracell is a brand of batteries manufactured by Procter & Gamble. Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V. Lesser used sizes such as AAAA (primarily for pagers, penlights, and blood glucose meters) and J size batteries (for hospital devices) are also manufactured along with a range of "button" batteries using zinc-air, silver-oxide and lithium chemistries, used in calculators, watches, hearing aids, and other small (mostly medical related) devices. Duracell entered into a brand licensing agreement with flash memory manufacturer Dane-Elec in 2008 for a line of products including memory cards, hard drives and USB flash drives with the Duracell brand mark and in the brand's trademark "copper top" coloring.

About Property:

Transformers 4 is an upcoming American science fiction action film, the fourth installment of the live-action Transformers film series. Like its three predecessors, Transformers 4 is directed by Michael Bay and executive produced by Steven Spielberg. The film is set for release on June 27, 2014 in 3D.

Read More
Hasbro, Inc. (HAS), brought its TRANSFORMERS brand to the International Licensing Expo in Las Vegas geared up and ready to go for the highly anticipated movie release of Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION from Paramount Pictures, hitting theaters June 27, 2014. The TRANSFORMERS franchise has agreed to more than 300 licensing agreements and promotional relationships worldwide supporting the brand.
Read more at finance.yahoo.com »
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