Durex signs on as official sponsor for Viacom Media Networks
Participating in this sponsorship deal:
About Sponsor:
Durex is the trademarked name for a range of condoms that used to be made by British company SSL International. This company was sold to Reckitt Benckiser in July 2010.
About Property:
Viacom Media Networks (known as MTV Networks until 2011), is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV (Music Television) channel in the United States. Sibling to Viacom Media Networks is Viacom International Media Networks. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable assets of Warner-Amex Satellite Entertainment, renaming it MTV Networks, Inc. Warner-Amex originally created and owned Nickelodeon, MTV, VH1 and The Movie Channel (TMC). Viacom acquired 66% of the company in 1985, and then acquired the remaining interest in 1986. It was then folded into Viacom International Inc., a subsidiary of Viacom Inc., and is no longer a distinct legal entity.