Snapshot
May 28, 2024

E.L.F Cosmetics (ELF) signs on as official sponsor for Indianapolis Motor Speedway

Participating in this sponsorship deal:

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About Sponsor:

e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.

About Property:

The Indianapolis Motor Speedway, located in Speedway, Indiana (an enclave suburb of Indianapolis) in the United States, is the home of the Indianapolis 500-Mile Race and the Brickyard 400. It has existed since 1909, and is the original Speedway, the first racing facility so named. With a permanent seating capacity for more than 257,000 people, it is the highest-capacity stadium-type facility in the world.

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