EDF Energy signs on as title sponsor for Alpe d'Huez Triathlon
Participating in this sponsorship deal:
About Sponsor:
EDF Energy is an integrated energy company in the United Kingdom, with operations spanning electricity generation and the sale of gas and electricity to homes and businesses throughout the United Kingdom. It employs over 20,000 people and handles 5.7 million customer accounts.
About Property:
The Triathlon EDF Alpe d'Huez, named after its sponsor EDF, was established in 2006 by World Triathlon Champion Cyrille Neveu is one of the most prestigious and popular French triathlons among the non ITU and non FFTRI competitions. It starts with the swim at the reservoir Lac du Verney then the cycling features the famous 21 bends used by the Tour de France as it climbs 1120 m to the ski resort of Alpe d'Huez for the run.
The company has been an official sponsor of the event, dubbed ‘one of the most beautiful triathlons in the world’, since its creation in 2006. Organised by Challenger World and IMG, this year’s event will take place from 21st to 25th July.
Read more at www.sportspromedia.com »
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