Einstein Noah Restaurant Group signs on as official sponsor for BolderBOULDER 10K
Participating in this sponsorship deal:
About Sponsor:
Einstein Bros. Bagels is a bagel and coffee chain in the United States. As of 2010, there were 587 restaurants with the Einstein Bros. name. Einstein Bros. was created by a chain restaurant corporation, Boston Chicken (now Boston Market) in 1995, as a way to market breakfast foods. The chain is now owned by Einstein and Noah Corp., a wholly owned subsidiary of Einstein Noah Restaurant Group, Inc., previously known as New World Restaurant Group, which also owns Noah's Bagels, Manhattan Bagel, Chesapeake Bagel Bakery, Willoughby's Coffee & Tea, and New World Coffee.
About Property:
The Bolder Boulder is an annual 10-kilometer road race in Boulder, Colorado. The origin of the name is unknown. The most recent race featured over 54,000[1] runners, walkers, and wheelchair racers, making it the largest race in the US in which all participants are timed[2] and the fifth largest road race in the world.[3] It has one of the largest non-marathon prize purses in road racing. [4]