El Salvador Tourism has announced a new sports marketing initiative that will showcase the destination’s spectacular natural landscapes and diverse experiences to thousands of baseball and soccer fans in the U.S. Through partnerships with the Houston Astros and the Los Angeles Galaxy, El Salvador Tourism will introduce spectators to the Central American destination’s rugged volcanic landscapes, pristine beaches, remarkable arts and cultural routes, and more via a combination of special events, game day appearances, in-stadium exposure, and print and digital advertising. The partnerships are part of the tourism board’s concentrated efforts to attract more American travelers to this emerging hotspot which is ideal for outdoor enthusiasts, intrepid travelers, culture buffs, and those seeking a remarkable experience for a great value.