Electronic Arts signs on as licensee for Collegiate Licensing Company
Participating in this sponsorship deal:
About Sponsor:
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. It is one of the largest video game publishers in the world.
About Property:
The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 colleges and universities, athletic conferences, bowl games, the Heisman Trophy, and the NCAA. Headquartered in Atlanta, the company also operates satellite offices in Arizona, Kansas, and Montana. On May 1, 2007, CLC was acquired by IMG.