Snapshot
July 04, 2016

Electronic Arts signs on as official sponsor for Juventus F.C.

Participating in this sponsorship deal:

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About Sponsor:

Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. It is one of the largest video game publishers in the world.

About Property:

Juventus Football Club S.p.A. , commonly referred to as Juventus and colloquially as Juve , are a professional Italian association football club based in Turin, Piedmont. The club is the third oldest of its kind in the country and has spent its entire history, with the exception of the 2006–07 season, in the top flight First Division .

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In the words of Giorgio Ricci, Head of Global Partnerships and Corporate Revenues, "Juventus' agreement with EA SPORTS is of great importance because it represents the first time that an Italian football club has signed a partnership with the video gaming giant and allows us to truly reach out to the entertainment industry on a worldwide scale given the popularity of FIFA 17 among young people and indeed the rest of the market.”
Read more at www.juventus.com »
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