Snapshot
August 11, 2016

Electronic Arts signs on as official sponsor for Manchester United

Participating in this sponsorship deal:

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About Sponsor:

Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. It is one of the largest video game publishers in the world.

About Property:

Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England. The club currently play in the Premier League, the top flight of English football. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910.

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EA SPORTS™ (NASDAQ: EA) has today been confirmed as Manchester United’s (NYSE:MANU) Official Football Video Games Partner.   The three-year global partnership is being celebrated with the release of new, in-game imagery across Manchester United social media channels, helping to promote the forthcoming EA SPORTS FIFA 17 football game.    Manchester United also takes centre stage in EA SPORTS’ promotion of FIFA 17 The Journey, a narrative-driven mode available only on the latest generation of consoles, where players live their Premier League story through Alex Hunter, a young apprentice who gets his shot at the big time. The trailer, which can be seen on the official partnership webpage, shows Alex starting his journey at Old Trafford.   Throughout the partnership, EA SPORTS will gain access to United players for a unique FIFA tournament during the season, and gaming pods will be set up in the stadium as well as the Aon Training Complex.     The main focus of United’s work with EA SPORTS will be online, as this partnership will allow fans to gain unique access to Manchester United through FIFA 17. Fans will be able to access exciting content, including interactive experiences, social campaigns, wallpapers and FIFA 17 covers they can download from ManUtd.com, providing new and innovative ways for supporters to get closer to the Club.
Read more at www.manutd.com »
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