Electronic Arts signs on as presenting sponsor for NFL Kickoff
Participating in this sponsorship deal:
About Sponsor:
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. It is one of the largest video game publishers in the world.
About Property:
The NFL Kickoff game, and related festivities, mark the start of the National Football League season. A single game is held, preceded by a concert and other ceremonies. Since the 2004 season, the defending Super Bowl champion has hosted the showcased Kickoff game. The remainder of the league plays their opening weekend games the following Sunday and Monday. The pregame concert and game is televised live on NBC.