Electronic Arts signs on as official sponsor for Tiger Woods
Participating in this sponsorship deal:
About Sponsor:
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. It is one of the largest video game publishers in the world.
About Property:
Eldrick Tont "Tiger" Woods is an American professional golfer whose achievements to date rank him among the most successful golfers of all time. Formerly the World No. 1, he was the highest-paid athlete in the world according to Forbes for several years; he is currently No.3 after boxers Floyd Mayweather Jr. and Manny Pacquiao.
Tiger's tie-ins Here is a look at Tiger Woods' major sponsors/ endorsement deals:Accenture TV/print ads for management consulting firm.AT&T AT&T National golf tournament that benefits Tiger Woods Foundation.Chevron Title sponsor of Chevron World Challenge golf tournament benefiting Tiger Woods Foundation.EA Sports Tiger Woods PGA Tour video game in a six-year deal signed in 2006.Gatorade* Tiger Focus drink.Gillette TV/print ads as one of the "Gillette Champions" in a deal believed to be worth $10 million-$20 million.NetJets Fractional owner of private aircraft.Nike Clothes, golf equipment, TV/print ads reportedly worth more than $30 million a year.
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