Snapshot
November 06, 2014

Embratel signs on as official sponsor for Rio 2016 Olympics

Participating in this sponsorship deal:

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About Sponsor:

Embratel - Empresa Brasileira de Telecomunicações S.A. is a second major Brazilian telecommunications company headquartered in Rio de Janeiro. The company was the long distance arm of Telebras until it was bought by the U.S. company MCI Communications for 2.65 billion reais during the 1998 break-up of Telebras. However, MCI Communications went bankrupt in 2003. Since 2003, it is owned by Telmex, the Mexican telecommunications giant.

About Property:

The 2016 Summer Olympics (Portuguese: Jogos Olímpicos de Verão de 2016),[a] officially known as the Games of the XXXI Olympiad, and commonly known as Rio 2016, is a major international multi-sport event in the tradition of the Olympic Games as governed by the International Olympic Committee, being held in Rio de Janeiro, Brazil.

Activation Locations
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Embratel and Claro has acquired exclusive rights within the telecommunications category for the Games, with the sponsorship deal signed at the organising committee’s headquarters in Barra, Rio de Janeiro. Embratel is based in Rio while America Movil-owned Claro operates the largest mobile phone network in Latin America.
Read more at www.rcrwireless.com »
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