Snapshot
November 06, 2014

Emirates signs on as official sponsor for Arab Idol

Participating in this sponsorship deal:

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About Sponsor:

Emirates is the flag carrier of the United Arab Emirates based out of Dubai. It is the largest airline in the Middle East, operating over 2,400 passenger flights per week, from its hub at Dubai International Airport Terminal 3, to 111 cities in 62 countries across six continents. The company also operates three of the world's ten longest non-stop commercial flights from Dubai to Los Angeles, San Francisco and Houston. Emirates is a subsidiary of The Emirates Group, which has over 50,000 employees, and is wholly owned by the government of Dubai directly under the Investment Corporation of Dubai. Cargo activities are undertaken by the Emirates Group's Emirates SkyCargo division.

About Property:

Arab Idol Arabic: ???? ??????, also called Arab Idol : Mahboub El Arab (Arabic: ???? ????? : ????? ??????), is an Arabic television show based on the popular British show Pop Idol created by Simon Fuller's 19 Entertainment and developed by Fremantle Media.

Read More
Explaining why Emirates is entering the reality show arena, Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President, Commercial Operations, Centre, said: “This is the first time the airline has been involved with a reality show sponsorship on this scale in this region. Arab Idol is hugely popular, inspirational and thoroughly entertaining. It connects us to the very heart of people’s musical passions. At its core, Arab Idol is about providing talented people with the opportunity to discover new horizons, and this is very much in line with Emirates’ Hello Tomorrow brand proposition.”
Read more at www.emirates.com »
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