Snapshot
November 06, 2014

Emirates signs on as official sponsor for European Tour

Participating in this sponsorship deal:

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About Sponsor:

Emirates is the flag carrier of the United Arab Emirates based out of Dubai. It is the largest airline in the Middle East, operating over 2,400 passenger flights per week, from its hub at Dubai International Airport Terminal 3, to 111 cities in 62 countries across six continents. The company also operates three of the world's ten longest non-stop commercial flights from Dubai to Los Angeles, San Francisco and Houston. Emirates is a subsidiary of The Emirates Group, which has over 50,000 employees, and is wholly owned by the government of Dubai directly under the Investment Corporation of Dubai. Cargo activities are undertaken by the Emirates Group's Emirates SkyCargo division.

About Property:

The PGA European Tour is an organization which operates the three leading men's professional golf tours in Europe: the elite European Tour, the European Seniors Tour and the developmental Challenge Tour. Its headquarters are at Wentworth Club in Virginia Water, Surrey, England. The European Tour is the primary golf tour in Europe and is second to the United States-based PGA Tour in worldwide prestige. The European Tour was established by the British-based Professional Golfers' Association, and responsibility was transferred to an independent PGA European Tour organisation in 1984. Most events on the PGA European Tour's three tours are held in Europe, but in recent years an increasing number have been held in other parts of the world outside of North America.

Read More
European Tour professional Paul McGinley, Nigel Hopkins, Executive Vice President, Service Departments of Emirates Group and George O'Grady, Chief Executive of The European Tour, are flanked by Emirates Cabin Crew (Getty Images) Emirates and The European Tour today put pen to paper on an agreement for Emirates to not only extend its investment across an additional ten tournaments from 2014 until the end of the 2017 season, but also assume the status as Official Airline of The European Tour.   The announcement was made today by Nigel Hopkins, Executive Vice President Service Departments, Emirates Group and George O’Grady CBE, Chief Executive of The European Tour, during a press conference in London.    “Golf is one of the most popular sports in the world, and as a global sponsorship platform it has been immensely successful for us.  Emirates’ increased investment in The European Tour is a natural move which will expand our global reach to golf enthusiasts across Europe, Asia, Africa and Australia,” said Nigel Hopkins.   “Engaging with our customers and fans through sports has been part of Emirates’ brand strategy since our early days. It makes sense for us - as an airline that connects the world - to align our brand with prestigious golf tournaments where the world’s most talented players come together. We will continue to work with our partners to celebrate the value of sport and deliver meaningful experiences for golf fans,” he added.
Read more at www.europeantour.com »
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